Events cost money. We do not recommend you, or your team, foot the bill for your local #NFBW event unless it is somehow a sponsorship scenario. Speaking of sponsorships, our experience shows this avenue to be the best, and fastest, route to funding your event.
It is possible to design and create an event that does not cost you any physical money by building a strong in-kind sponsorship program. Depending on your city and your ability to make connections, you can find venue spaces, speakers, swag, food, and drinks all through in-kind donations.
Selling Tickets #
Although you can have funding come in from ticket sales, this money typically isn’t available to you until late in the organizing timeline. We recommend focusing on sponsorship sales to cover the bulk of your anticipated expenses.
Ticket pricing limits
Yes, you may sell tickets to your local #NFBW event. To maintain our mission of supporting the growth of all freelance business owners we have set maximum ticket prices for two levels of tickets you can offer outside of a free level ticket:
- Full access local ticket – max price is $65
- Limited access local ticket (select # of sessions to be included) – max price is $35
We recommend also creating a way people can apply to volunteer in exchange for a ticket and/or apply for a free or discounted ticket. You could reach out to a local organization to fund a limited number of tickets to be given to freelance business owners that are not yet making enough money to afford access to your event.
Our experience shows this avenue to be the best, and fastest, route to funding your event. To assist in your sponsorship sales efforts, you will be provided with a sponsorship deck template (see Templates) and we encourage you to reach out to local businesses to contribute both cash and in-kind donations. The sponsorship levels and dollar amounts are only a suggestion – take this template and make it your own. Sponsorships should cover the majority of event-related expenses.
It is possible to design and create an event that does not cost you any physical money by building a strong in-kind sponsorship program. Depending on your city and your ability to make connections, you can find venue spaces, speakers, swag, food, and drinks all through in-kind donations. Some examples of prospective sponsors include coworking spaces, local coffee shops, local print shops, organizations such as SCORE, SBA, and BBB that support small businesses, or other local companies that support entrepreneurs.
Regardless of how you decide to fund your event, it will help you keep a handle on costs and forecast how much you need to bring in by first outlining anticipated costs. You can find a budgeting template in the Templates section of the knowledge base to get you started.
Key areas to account for in your budget is:
- Venue costs
- Decorations, signage, and nametags
- Technology not covered by National
- Food, drinks, snacks
- Napkins, plates, cups, plastic utensils
- Swag/Gift for speakers, volunteers, and attendees
- Any reimbursable expenses for things like mileage, petty cash, printing, etc.